This Privacy Policy explains what personal data ace778 collects from users, how that data is used, who it may be shared with, and what rights you hold over your information. We are committed to handling your data with transparency and care.
All personal data is transmitted and stored using industry-standard SSL/TLS encryption. We apply technical and organisational safeguards proportionate to the risk.
ace778 does not sell, rent or trade your personal data to third parties for their independent marketing or commercial purposes.
You may request access to, correction of, or deletion of your personal data at any time. We respond to verified requests within applicable regulatory timeframes.
We retain personal data only for as long as necessary to fulfil the purposes described in this Policy or as required by applicable legal and regulatory obligations.
This Privacy Policy ("Policy") is issued by ace778 ("ace778", "we", "us", "our") and applies to all personal data collected, processed or stored in connection with your use of the ace778 online sports betting and casino platform available at https://ace778.cam (the "Platform"). It forms part of our overall agreement with you and should be read alongside our Terms & Conditions.
ace778 is an English-language platform designed to serve users in Pakistan and other jurisdictions where access is permitted. We take our data protection obligations seriously and are committed to handling personal data lawfully, fairly and transparently. This Policy describes: what personal data we collect; the purposes for which we process it; the legal bases on which we rely; who we may share it with; how long we retain it; and the rights available to you as a data subject.
By accessing the Platform, registering an account or providing any personal information, you acknowledge that you have read and understood this Policy. If you do not agree with any part of this Policy, you should discontinue use of the Platform.
Pakistan does not yet have a comprehensive data protection law of general application equivalent to international frameworks such as the GDPR. ace778 nonetheless applies data protection principles informed by international best practice to all users, including those in Pakistan. This Policy does not constitute legal advice regarding your rights under Pakistani law. Where applicable, ace778 complies with the data protection obligations of its operating licence jurisdiction.
The following terms have the meanings set out below throughout this Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, email address, CNIC/passport number, IP address, device identifiers and financial transaction data. |
| "Processing" | Any operation performed on Personal Data, including collection, storage, use, disclosure, erasure or destruction, whether automated or manual. |
| "Data Subject" | The identified or identifiable natural person to whom Personal Data relates — in most cases, this is the Platform User. |
| "Controller" | ace778, which determines the purposes and means of Processing Personal Data collected through the Platform. |
| "Processor" | Any third party that Processes Personal Data on behalf of ace778 pursuant to a written data processing agreement. |
| "Consent" | A freely given, specific, informed and unambiguous indication of a Data Subject's agreement to the Processing of their Personal Data for a stated purpose. |
| "KYC" | Know Your Customer — the identity and address verification process required under our licensing and anti-money laundering obligations. |
ace778 collects the following categories of Personal Data depending on how you interact with the Platform:
We collect Personal Data through the following means:
Where data collection is optional, we indicate this clearly at the point of collection. However, certain Personal Data — particularly registration details and KYC documents — is necessary to provide our services. Failure to provide mandatory data may prevent account opening or withdrawal processing.
ace778 processes Personal Data on the following legal bases:
| Legal Basis | Examples of Processing Activities |
|---|---|
| Contract Performance | Account registration, processing deposits and withdrawals, settling bets and providing customer support — all necessary to deliver the services you have requested. |
| Legal Obligation | KYC/AML identity verification, age verification, regulatory reporting, fraud prevention and responding to lawful authority requests. |
| Legitimate Interests | Platform security monitoring, fraud detection, responsible gambling tool operation, analytics for service improvement and direct marketing to existing customers where not overridden by your rights. |
| Consent | Placement of non-essential cookies, sending promotional email communications where you have opted in, and processing of certain sensitive data categories where explicit consent is required. |
ace778 uses collected Personal Data for the following purposes:
To create and maintain your account, verify your identity and age, process PKR deposits and withdrawals, settle wagers, display your betting history and provide the full range of Platform features including live sports betting and casino games.
To comply with our anti-money laundering (AML) and counter-terrorist financing (CTF) obligations, including transaction monitoring, suspicious activity reporting, sanctions screening and regulatory record-keeping. To verify that users meet minimum age requirements — 18+ or the higher minimum required by the operator's licence jurisdiction.
To detect, investigate and prevent fraudulent activity, multiple account registrations, bonus abuse and other prohibited conduct. To protect the integrity of our Platform and the security of all users' accounts and funds.
To operate our responsible gambling tools — including deposit limits, loss limits, session time controls and self-exclusion — we must maintain records of your gambling activity and any limits you have set. This Processing is necessary both to fulfil our contractual obligations to you and to meet our licensing requirements.
To respond to your support queries, resolve complaints, verify your identity for account recovery and maintain records of communications for quality assurance purposes. Support is available in English and Urdu to serve our Pakistani user base.
Where you have provided consent or where permitted under legitimate interests, we may send you promotional communications about relevant offers, bonuses and Platform updates. You may opt out of marketing communications at any time by updating your account notification preferences or contacting us at the address in Section 16.
To analyse aggregated usage patterns, Platform performance and user experience metrics in order to improve the service, optimise load times for users across Pakistan (including major cities such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar) and develop new features.
ace778 does not sell, rent or trade your Personal Data. We may share Personal Data with the following categories of recipient only where necessary and subject to appropriate safeguards:
We do not share your Personal Data with unaffiliated third parties for their own independent marketing purposes. Any third party receiving your data does so strictly under our instructions and applicable data protection law.
ace778 uses cookies and similar technologies (collectively "Cookies") to operate and improve the Platform. Cookies are small data files stored on your device when you visit the Platform.
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Strictly Necessary | Essential for Platform operation — maintaining login sessions, security tokens and account authentication. Cannot be disabled without breaking core functionality. | No — required for service |
| Functional | Remember your language preference, display settings and responsible gambling limit configurations between sessions. | No — necessary for UX |
| Analytics | Aggregate data on Platform usage, page performance and feature adoption to help us improve the service. Data is anonymised or pseudonymised where technically feasible. | Yes — opt-in |
| Marketing | Track promotional campaign effectiveness and, where consented, deliver relevant offers. Not used to build profiles for unaffiliated third parties. | Yes — opt-in |
You may manage Cookie preferences through your browser settings or any Cookie preference tool displayed on the Platform. Disabling certain Cookies may affect Platform functionality. Most browsers accept Cookies by default — consult your browser's help documentation for instructions on how to modify Cookie settings.
We retain Personal Data only for as long as necessary to fulfil the purposes described in this Policy or as required by applicable law and our licensing obligations. The following general retention guidelines apply:
Where Personal Data is no longer required, we apply secure deletion or anonymisation procedures proportionate to the sensitivity of the data.
ace778 operates internationally and may transfer Personal Data to servers, processors or group entities located outside your country of residence, including outside Pakistan. Where such transfers occur, we implement appropriate safeguards — which may include standard contractual clauses, data processing agreements or other recognised transfer mechanisms — to ensure that Personal Data receives a level of protection consistent with the principles set out in this Policy.
By using the Platform, you acknowledge that your Personal Data may be transferred to and processed in jurisdictions other than your country of residence, including jurisdictions that may not provide the same level of statutory data protection as your home jurisdiction.
Subject to applicable law and the operator's licence jurisdiction requirements, you may hold some or all of the following rights in relation to your Personal Data. We will respond to verified requests within a reasonable period and in any event within any timeframe prescribed by applicable law.
Request a copy of the Personal Data we hold about you and information about how it is used.
Request correction of inaccurate or incomplete Personal Data held in your account or our records.
Request deletion of your Personal Data where we no longer have a legitimate basis to retain it, subject to legal and regulatory retention obligations.
Request that we limit how we use your Personal Data in certain circumstances, for example while a rectification request is being resolved.
Receive a copy of certain Personal Data you have provided to us in a structured, machine-readable format where technically feasible.
Object to Processing of your Personal Data based on legitimate interests, including for direct marketing purposes.
To exercise any of these rights, please contact us using the details in Section 16. We may require verification of your identity before processing your request. We will not charge a fee for handling a reasonable rights request unless it is manifestly unfounded or excessive.
Certain data — particularly KYC documents and transaction records — must be retained for defined periods to comply with AML and licensing obligations regardless of deletion requests. In such cases, we will explain the applicable legal basis for continued retention.
The Platform is strictly intended for adults aged 18 years or older — or the higher minimum age required by the operator's licence jurisdiction or applicable law. ace778 does not knowingly collect Personal Data from persons under the applicable minimum age. If we become aware that a minor has registered an account or provided Personal Data, we will promptly close the account, void all associated transactions and delete the relevant Personal Data in accordance with our policies.
If you believe a minor may have accessed the Platform or provided Personal Data, please contact us immediately at the address in Section 16. The minimum age restriction does not constitute a representation that gambling is lawful for any individual in Pakistan or any other jurisdiction — users remain responsible for verifying the laws applicable to them.
ace778 implements a range of technical and organisational security measures to protect Personal Data against unauthorised access, accidental loss, destruction or disclosure. These include:
While we take all reasonable precautions, no internet-based system is entirely immune from security risks. You are responsible for maintaining the confidentiality of your own account credentials. If you suspect any unauthorised access to your Account, contact our support team immediately at .
The Platform may reference third-party services in an educational or contextual capacity — for example, familiar Pakistani payment options such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah. These references are for user familiarity only and do not constitute partnerships, endorsements or formal integrations. These third-party services have their own privacy policies which govern how they process your data independently of ace778.
ace778 does not operate external links from the Platform to third-party websites. If you independently access any third-party service in connection with your use of our Platform, ace778 is not responsible for the privacy practices of that third party.
ace778 reserves the right to amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations or regulatory requirements. Where changes are material, we will notify registered users via email or a prominent Platform notice not less than seven (7) days before the amended Policy takes effect, except where earlier implementation is required by law.
The "Last updated" date at the top of this page will reflect when the Policy was most recently revised. Continued use of the Platform following the effective date of any amendment constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically. The current version is always available at https://ace778.cam/privacy-policy.
If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your Personal Data, please contact us through the following channels. We are committed to responding to all privacy-related enquiries within a reasonable timeframe.
For all data subject rights requests, privacy concerns or Policy questions, contact us at:
For account-specific data queries, KYC document questions or security concerns:
Live Chat available 24/7
When submitting a data subject rights request, please include sufficient information to allow us to verify your identity and locate your account. We will acknowledge receipt of your request and aim to resolve it within 30 days. Complex requests may require additional time, in which case we will notify you of the extended timeline.
Support is available in English and Urdu. For Pakistani users in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and elsewhere, our Help Center provides answers to the most frequently asked questions on account management, payments and data privacy.
Now that you understand how ace778 protects your privacy, discover our cricket betting markets, PSL live odds, live casino tables and PKR-native accounts — all built for Pakistani users.
Adults 18+ only — or higher where required. Local laws may restrict gambling. Play responsibly.